What I Always Notice

I walk past a poster in the cityscape. One of those many brands have traded in for digital paths. One you might overlook – surrounded by ads and offers. But something makes me stop. Maybe it’s the colours. The typography. Or just the sense that someone truly cared.

It happens often. That I notice how brands choose to present themselves. How they speak. What they do to create connection – not just attention. I see it in word choices, light, spacing. And in silence.

I can’t always explain why something works. But I can feel it. And perhaps that’s exactly why I keep working in the space where instinct meets intention. Because when something feels right, it’s often followed by a reaction – a click, a thought, a sense of belonging.

That’s what I aim to create. That’s what I’m always looking for.