I have a thing for creative thinking and making brands noticeable. It is the least to say that communication is my home ground.
I am currently juggling strategy, branding and marketing at Fossflakes A/S.
Learn about my
work experience
Fossflakes A/S
Brand Communications Specialist
Apr 2024 – today
Marketing Coordinator
Feb 2022 – Mar 2024
At Fossflakes, I lead marketing, brand communication and creative direction for Nordic Sleep — from concept development to execution across campaigns, social media, influencer relations, and content production.
I am working on refreshing the brand’s identity and tone of voice, and I manage storytelling and visual assets across all platforms — from newsletters and packaging to Meta ads and press.
I plan and produce photo and video campaigns, collaborate with sales and creative partners, and ensure brand consistency across markets. I manage the marketing budget and lead our student assistant, always aiming to build a calm, coherent universe where brand and emotion meet.
Bayer Environmental Science
Marketing Coordinator
2020 – 2021
As a Marketing Coordinator in a one-year maternity cover role at Bayer Environmental Science, I managed all marketing and communication activities across Denmark, Norway, Sweden, Finland, and the Baltics, aligning initiatives with regional and global strategic goals. I played a key role in planning and executing Google Search and Display ad campaigns in Denmark and Sweden, while also overseeing the maintenance and optimization of digital communication channels, including four websites, the Pest Partner App, and YouTube.
Additionally, I administered the marketing budget, ensured efficient resource allocation, coordinated product label updates for compliance and brand visibility, and contributed to the ideation and production of advertisements, leveraging my graphic design skills.
Vækst Jammerbugt
Communications Assistant
2019–2020
As a Communications Assistant, I was responsible for content creation and copywriting, delivering engaging materials to promote the region’s tourism offerings.
I collaborated on creating newsletters to ensure effective communication with the target audience and cultivated direct relationships with tourism and business partners, fostering productive partnerships.
I co-managed and enhanced the Facebook page, driving community engagement and brand visibility. Additionally, I successfully optimized and updated content on both the Danish and English websites, providing visitors with relevant information that contributed to increased online engagement and user satisfaction.
Utzon Center
Marketing and Communications Assistant
2019
During my internship at the Utzon Center, I supported the communication and marketing strategy for the global UTZON UNBUILT international architecture competition, including planning, optimizing, and executing key initiatives.
I also led the ‘UNBUILT mini’ children’s competition, attracting over 200 participants. My contributions included creating engaging social media content, managing online engagement, and designing flyers, posters, and digital assets for the website. Additionally, I co-managed and updated the center’s website, honing my skills in communication, marketing, graphic design, and content creation within a dynamic cultural institution.